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Use of McGruff

Standards for All Uses of McGruff the Crime Dog®

NCPC has developed standards for all uses of the McGruff character, name, marks, and slogan and related marks, characters, and slogans. Below are the most significant rules regarding the use of McGruff. You can guidelines in the Use of McGruff  email to trademark@ncpc.org.

These basic guidelines apply for any kind of use of McGruff. NCPC determines these standards and reserves the right to revise them at any time. For more information on the guidelines for using McGruff, to request to use his image, or to report inappropriate use, please contact the Trademark Control and Quality Review Committee at trademark@ncpc.org.

For guidelines regarding use of the McGruff costume, please email to trademark@ncpc.org.

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