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Section: McGruff Corner
McGruff's Creators Win Award
Saatchi & Saatchi Received the Bronze Bell for the Cyberbullying Prevention Campaign
Saatchi & Saatchi, the world-renowned advertising agency that created McGruff the Crime Dog®, received the Bronze Bell for its work on NCPC’s cyberbullying prevention campaign. Saatchi & Saatchi created attention-grabbing viral videos, radio ads, and web banners to help kids understand the role they play in stopping cyberbullying. Saatchi & Saatchi has worked through the Ad Council on NCPC’s National Citizens’ Crime Prevention Campaign for more than 27 years and McGruff’s voice is still provided by a member of their original creative team.
