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About Circle of Respect

Vision Statement

To promote RESPECT as a way to manage conflict and prevent criminal behavior.

What We Do

The Circle of Respect is the National Crime Prevention Council’s (NCPC) latest and most comprehensive campaign to protect youth from bullying and cyberbullying. Launching in October, the campaign seeks to change the commonly held belief that bullying is a rite of passage, and teaches instead that such behavior is unacceptable through a positive, pro-social message that encourages respect and consideration for others. To succeed in its mission, the Circle of Respect will feature an education campaign, outreach materials including publications and public service advertising, and partnership efforts to reach a national audience.

More About NCPC

The National Crime Prevention Council’s mission is to be the nation's leader in helping people keep themselves, their families, and their communities safe from crime. To achieve this, NCPC produces tools that communities can use to learn crime prevention strategies, engage community members, and coordinate with local agencies, including

  • Publications and teaching materials on a variety of topics
  • Programs that can be implemented in communities and schools
  • Local, regional, and national trainings
  • Public service announcements broadcast nationwide starring McGruff the Crime Dog
  • Support for a national coalition of crime prevention practitioners

NCPC was founded in 1982 to manage the National Citizens’ Crime Prevention Campaign and McGruff the Crime Dog and to administer the Crime Prevention Coalition of America. Now 25 years after McGruff’s first TV appearance, more than 75 percent of children recognize McGruff and over 4,000 law enforcement agencies own a McGruff suit. That’s a lot of people who know how to "Take A Bite Out Of Crime!" Over the next five years, NCPC will seize opportunities to address the challenges incumbent on the nation's -- and the world's -- premier center of excellence for crime prevention. We will aggregate this work under a powerful unifying theme, Safer With McGruff. The new Strategic Plan (PDF) outlines NCPC's goals for the future as well as past accomplishments. It’s easy to get involved in crime prevention. Find out how you can "Take A Bite Out Of Crime" or learn about a specific crime prevention issue.

Initial Focus

During the initial phase of the campaign, NCPC intends to shift public perception from a view that condones bullying and harassment as a rite of passage to one that considers bullying and harassment to be unacceptable behavior. Eventually the campaign will expand in scope to include harassment, vandalism, theft, dating violence, alcohol and other drug abuse, and other behavior in which issues of respect are paramount among young people and adults.

Circle of Respect Network

One important aspect of the Circle of Respect campaign is engaging the public. The Circle of Respect is joining with individuals and organizations to help raise awareness of bullying, and develop a collective voice to help strengthen bullying and cyberbullying prevention efforts on behalf of children and teens across the country.

Circle of Respect Report

A national initiative to prevent crime by fundamentally changing the way people treat themselves, their families, their friends, and their communities. Click here to Read More ..


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