In January 2021, Ipsos conducted a national survey to measure the awareness and effectiveness of the Go For Real Campaign. This survey served as a follow-up to a pre-Campaign national survey conducted in 2019. Major findings from the research are set out below.

Campaign Launch Press Release

Alexandria, VA June 17, 2020 – The United States Patent and Trademark Office (USPTO) and the National Crime Prevention Council (NCPC) set in motion the newest public education resources for the Go For Real Anti-Counterfeiting Campaign online today. The messaging of the resources directs young consumers’ attention to the dangers associated with fake electronics, personal care products, and sports gear.

Collaboration Press Release

Alexandria, VA – The United States Patent and Trademark Office (USPTO) and the National Crime Prevention Council (NCPC) are collaborating to raise public awareness of the dangers related to and damage caused by purchasing counterfeit goods.

Campaign Overview

NCPC 2020 Phase Two WAIT. . . WHAT’S INSIDE? campaign overview.

Research Highlights

Ipsos used online focus groups and a nationally representative online survey to measure teens’, tweens’, and parents’ awareness, attitudes, and behaviors surrounding counterfeits. Researchers also used these tools to identify personal motivations for purchasing or using counterfeit products. Here are some of the major findings.