The USPTO and NCPC are working together on a public education campaign to raise public awareness about the importance of intellectual property and to decrease demand for counterfeit goods in the United States. This campaign is aimed at tweens and teens and will tie in the intellectual property community and law enforcement. This Campaign will increase the desire to buy genuine goods, raise awareness of the damage caused by counterfeits, change attitudes and change counterfeit buying behaviors by educating young consumers on how to identify and avoid counterfeit goods. We want all consumers to develop – particularly while young – a desire to make smart buying decisions and buy legitimate goods.