McGruff the Crime Dog® is turning 37 this year. He is marking the occasion with a month-long social media celebration. McGruff will made his first appearance on Instagram (follow @McGruff_NCPC) on his birthday, July 1, 2015. Become a part of the celebration this year by snapping your own photo with McGruff like this fan did.

Take your own picture with McGruff with this image or share a photo from when you met McGruff in person.

Celebrate McGruff’s and the National Crime Prevention Council’s efforts to “Take A Bite Out Of Crime” by joining us on your favorite social media site.

Back in 1980, a dog in a rumpled trench coat said, “You don’t know me yet. But you will.” Since then, McGruff the Crime Dog has taught millions of people that the police can’t fight crime alone – crime prevention is everybody’s business and everyone can help “Take A Bite Out Of Crime.”

Through television commercials, comic books, live appearances, and more, McGruff has encouraged Americans to take common-sense steps to reduce crime. Some of his favorite messages are

  • To lock doors, leave the lights on when away from home, and let neighbors know when you go on vacation
  • Do things that build a sense of neighborhood and create communities that don’t produce crime and where people look out for each other and kids feel safe
  • Get involved, join Neighborhood Watch, and clean up streets and parks
  • For children and teens to protect themselves from substance abuse, bullies, and gang violence

These messages are catching on. Using the FBI numbers, the property crime rate fell 48 % and violent crime rate fell 50% between 1993 and 2015, the most recent full year available. It’s important to note, however, that the FBI reported a 3% increase in the violent crime rate between 2014 and 2015, including a 10% increase in the murder rate. And most people know McGruff the Crime Dog, including 76 percent of children ages 9 to 11.

Read more about McGruff’s background and how you can help him “Take A Bite Out Of Crime.”