Counterfeits Archives - National Crime Prevention Council

Apr 2, 2024

Washington Examiner: “Blitzing the airwaves: PSA campaign on counterfeit goods shifts vision in age of fentanyl”

Tatiana Peralta2024-07-23T11:07:54-04:00April 2nd, 2024|In the News|

A public awareness campaign aimed at teaching teenagers about the dangers of buying knockoff items online pivoted from its original intent to blitz the airwaves about the dangers of counterfeit fentanyl, now the top killer of young adults in the country. The United States Patent and Trademark Office and the nongovernmental organization the National Crime Prevention Council launched the [...]

Mar 12, 2024

JD Supra: Connecting with Digital Natives through Brand Protection

Tatiana Peralta2024-07-23T11:08:51-04:00March 12th, 2024|In the News|

With the constant rise of counterfeiting, protecting one’s brand is now more important than ever. Many brand owners already take protective steps to protect their brands such as registering brands through trademark and copyright registrations and monitoring fraudulent use of said brands. However, with our current social media-driven world, connecting with the digitally native [...]

Dec 25, 2023

Daily Mail: Beware of fakes this Christmas! Counterfeit economy now worth $2.3 TRILLION as experts worn shoppers not to get stung by dupes

Tatiana Peralta2024-07-23T11:43:40-04:00December 25th, 2023|In the News|

Holiday shoppers are being urged to watch out for fake designer goods as experts warn it is increasingly difficult to spot the difference between dupes and the real deal. The global counterfeit goods economy has swollen to an estimated $2.3 trillion worldwide, according to the National Crime Prevention Council (NCPC). And experts warn the problem is [...]

Nov 20, 2023

FOX5 New York: Real or Counterfeit?

Tatiana Peralta2024-07-23T11:44:42-04:00November 20th, 2023|In the News, Videos|

Paul Delponte, the executive director of the National Crime Prevention Council joins Good Day NY with McGruff the crime dog with more on the real dangers of buying fakes. Watch here. This article was originally published on November 20th, 2023 via https://www.fox5ny.com/video/1342865

Nov 6, 2023

MM+M: McGruff the Crime Dog bites down on counterfeit drugs

Tatiana Peralta2024-07-23T11:46:15-04:00November 6th, 2023|In the News|

Here’s a fact that may make some readers feel old: McGruff the Crime Dog turns 44 this month. That’s 308 in dog years. However, the pioneering social media influencer with his famous slogan, “Take a bite out of crime,” is still going strong with a message for a younger generation. McGruff, originally a creation [...]

Oct 19, 2023

Go For Real™ awarded platinum and gold in two MarCom categories

Tatiana Peralta2023-10-19T14:01:34-04:00October 19th, 2023|Press Releases|

Washington, D.C. – McGruff the Crime Dog® public service announcement and YouTube series took home two MarCom wins for educating consumers on the dangers of counterfeit products. “It is gratifying to see Go For Real receive this important recognition that will make consumers think again before buying a fake product,” said Paul DelPonte, Executive [...]

Sep 27, 2023

Pop Icon: What’s McGruff The Crime Dog Up To In 2023?

Tatiana Peralta2023-10-17T11:18:58-04:00September 27th, 2023|In the News|

The last time PopIcon caught up with McGruff the Crime Dog, the 43-year-old icon for the National Crime Prevention Council (NCPC), the year was 2019. McGruff was the star of a series of animated shorts which emphasized the importance of gun safety and educated kids and parents alike on gun safety and protection. In 2023, [...]

Sep 19, 2023

McGruff the Crime Dog® smells big crime with the sale of fake pills and other counterfeit products

Tatiana Peralta2023-09-19T08:47:00-04:00September 19th, 2023|Press Releases|

Sept. 19, 2023 (Washington, D.C.) – McGruff the Crime Dog® takes direct aim at the sale of fake pills and other counterfeit products in a new public service announcement released today. The ad features three assembly lines making real and fake products including sneakers, cosmetics, and fake pills. As the factory settings change, the [...]

Jul 12, 2023

McGruff the Crime Dog® and the USPTO Help IP Goes Pop!® Take a Bite Out of Counterfeits

Tatiana Peralta2023-10-12T13:10:51-04:00July 12th, 2023|In the News|

Hosts Michael Snyder and Joseph Gushue are joined by: Under Secretary of Commerce for Intellectual Property and Director of the United States Patent and Trademark Office, Kathi Vidal; Executive Director of the National Crime Prevention Council, Paul DelPonte; and the legendary McGruff the Crime Dog®. Our guests share their insights on the impact of [...]

Jun 18, 2023

Daily Mail: Meet the Gen Z dupe hunters: How TikTok is creating a billion-dollar ‘knock-off’ economy – as hard-up youngsters snap up replica Lululemon leggings and designer bags at a fraction of the price

Tatiana Peralta2023-10-12T14:06:24-04:00June 18th, 2023|In the News|

Flaunting designer hauls on social media used to be the key to gaining thousands of loyal followers. But for Gen Z, it's all about bagging a bargain - and showing their followers how they can do it too. Content around 'dupes', or duplicates, has blown up in recent years on social media, as the cost [...]